Sony is one of the most successful and multifaceted companies in the world, employing over 110,000 employees worldwide. Today, the company is involved in a wide range of industries, including electronics, gaming, entertainment, and financial services. For years, Sony has been working to incorporate accessibility into its products and services, with the goal of creating a more accessible and inclusive future for its customers.

Sony joined forces with Be My Eyes in October 2022, to make consumer electronics more accessible for blind and low vision individuals through Specialized Help. The service has been available for over 7 months in Poland, Spain, Germany, France, UK, Italy and the Netherlands, and the feedback from our community has been amazing.

Today, Sony takes another step towards a more accessible and inclusive reality by joining Be My Eyes’ Corporate Beta Test for our new Be My AI feature.

Be My AI is a digital visual assistant within the Be My Eyes app that can generate the same level of context and understanding as a human volunteer. The difference between Be My AI and other image description services is in the ability to sustain a conversation with the user and answer a wide range of contextual questions.

Be My AI is still in its beta phase and it’s being tested by select Be My Eyes users across the globe. Sony is joining this beta test and will take an active part in the process of understanding how Be My AI can best assist its blind/low-vision customers.

“Be My AI will allow us to bring even more simplicity for our Sony customers using Be My Eyes – we are excited to be part of the future of accessibility by ensuring our products are accessible and enjoyable to everyone.” 

^{Michelle Ward, Policy Lead at Sony}

Be My Eyes’ Be My AI can assist with a variety of use cases associated with Sony products and services: together with Sony we will test the possibility to get instant visual assistance through Virtual Volunteer setting up a new Sony product and getting access to a wide variety of post sales services. AI can also assist a Be My Eyes user buy a Sony product through their official channels and get all the necessary information about the accessibility feature of Sony’s products.

Sony is the first consumer electronics brand to join Be My Eyes’ Be My AI Corporate Beta Test and we are thrilled to kick off this new feature with them. Together, Sony and Be My Eyes aim to create a safe environment where people who live with blindness and low vision can receive video assistance in a quick and simple way through the power of AI and deliver a more inclusive customer experience for people with blindness and low-vision.